The next Adobe Max Conference in the United States, the annual user love-fest and technology sing-along returns to its roots in lovely San Francisco, November 16th - 19th 2008, just a short hop, skip and jump from our Silicon Valley location. We hope to see you there.
This conference was started by Macromedia and was adopted by Adobe after the acquisition. It had always been a way for Macromedia to connect with their users and had pretty much always been a money maker, so no big leap for Adobe to keep it going.
When it was under Macromedia's umbrella the conference was known at one time as the "developer's conference" now dubbed a "user conference" (six of one, half dozen of the other) and was often held in SF where Macromedia was located. In later years they started producing them all over the country and now they have international versions all over the world.
It's a great place to learn about new technologies, network and, of course, party.
Here's the link to MAX: http://max.adobe.com/
What does Max stand for? Well, it's not an acronym...just one of those names devised by marketers . It's got an "m" --as in Macromedia; it's got and "a" as in Adobe and it's got an "x" --as in sex; it's short and easy to remember, it's fuzzy and warm, and perhaps reminds you of your old uncle in Philadelphia.
Hey, it could be worse, it could be an acronym: "AUC" (Adobe User Conference) with an "auking" bird for a mascot.
Drive safely.
No comments:
Post a Comment